THE CATALOG

WILL POWER
PROTOCOLS BOOKS

Science-backed protocols for performance and longevity after 50. Every book is built protocol-first — what to do, why it works, and the peer-reviewed research behind it. No filler. No padding.

Win the Long War
LONGEVITY$7.99

WIN THE LONG WAR

Longevity Series

The full-spectrum longevity framework for men over 50. Sleep, inflammation, metabolic health, and the supplement stack that actually moves the needle.

Win the Long War — Women's Edition
WOMEN'S$7.99

WIN THE LONG WAR — WOMEN'S EDITION

Women's Series

The longevity protocol rebuilt for women over 50 — hormones, bone density, cardiovascular health, and the compounds the research actually supports.

The Clydesdale Protocol
ATHLETE$9.99

THE CLYDESDALE PROTOCOL

Athlete Series

For the bigger, heavier endurance athlete who's been racing for decades. Training load, fueling, recovery, and joint protection for the long game.

The Athena Protocol
WOMEN'S ATHLETE$9.99

THE ATHENA PROTOCOL

Athlete / Women's Series

The female athlete's performance and longevity protocol. Built around the hormonal realities of competing after 40 — not borrowed from men's research.

The Roman Protocol
ANCIENT BATTLE$7.99

THE ROMAN PROTOCOL

Ancient Battle Protocols

Roman Legion discipline applied to modern performance. Cold exposure, structured fasting, zone 2, and the stoic mindset behind elite endurance.

AI After 50
AI ADVANTAGE$9.99

AI AFTER 50

AI Advantage Series

How to use AI to optimize your health, training, finances, and productivity in the second half of life. The tools the next generation already uses.

The Spartan Protocol
ANCIENT BATTLE$9.99

THE SPARTAN PROTOCOL

Ancient Battle Protocols

The discipline system for men — train and endure like a Spartan warrior. The Agoge, the Phalanx Body, the Krypteia hormesis protocols, and the system that holds.

The Functional Fitness Protocol
ATHLETE$9.99

THE FUNCTIONAL FITNESS PROTOCOL

Athlete Series

Why Hyrox and CrossFit beat endurance racing after 50. The science-backed case for redirecting your training toward grip strength, power output, and the numbers that predict the next twenty years.

The Discipline Protocol
DISCIPLINE$9.99

THE DISCIPLINE PROTOCOL

Discipline Series

365 daily entries across twelve monthly pillars — the structure that runs whether you feel like it or not. Standards, mindset, strength, sleep, nutrition, accountability, purpose, and recovery, one day at a time.

The GLP-1 Muscle Protocol for Women
WOMEN'S$9.99

THE GLP-1 MUSCLE PROTOCOL FOR WOMEN

Women's Series

Your GLP-1 is working — the open question is what the weight is made of. The strength-and-protein protocol to run alongside the medication: an at-home scoreboard, the protein math built for a suppressed appetite, the bone chapter this category keeps skipping, and a full 12-week plan.

Once a Triathlete
MEMOIR$9.99

ONCE A TRIATHLETE

Memoir

A memoir of addiction and the price of the name Will Power. Fifty-eight triathlons, four Ironmans, seventeen years sober in five pieces — the real story behind the man who named himself after a quality he didn't have.

Battle Hard After 50
READINESS$9.99

BATTLE HARD AFTER 50

Athlete Series

A twelve-week, no-gym-required strength and conditioning protocol for men over 50, built on a five-domain self-assessment — strength, power, engine, carry and grip, and mobility — instead of one overall fitness score.

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