THE CATALOG

WILL POWER
PROTOCOLS BOOKS

Science-backed protocols for performance and longevity after 50. Every book is built protocol-first — what to do, why it works, and the peer-reviewed research behind it. No filler. No padding.

Win the Long War
LONGEVITY$7.99

WIN THE LONG WAR

Longevity Series

The full-spectrum longevity framework for men over 50. Sleep, inflammation, metabolic health, and the supplement stack that actually moves the needle.

Win the Long War — Women's Edition
WOMEN'S$7.99

WIN THE LONG WAR — WOMEN'S EDITION

Women's Series

The longevity protocol rebuilt for women over 50 — hormones, bone density, cardiovascular health, and the compounds the research actually supports.

The Clydesdale Protocol
ATHLETE$9.99

THE CLYDESDALE PROTOCOL

Athlete Series

For the bigger, heavier endurance athlete who's been racing for decades. Training load, fueling, recovery, and joint protection for the long game.

The Athena Protocol
WOMEN'S ATHLETE$9.99

THE ATHENA PROTOCOL

Athlete / Women's Series

The female athlete's performance and longevity protocol. Built around the hormonal realities of competing after 40 — not borrowed from men's research.

The Roman Protocol
ANCIENT BATTLE$7.99

THE ROMAN PROTOCOL

Ancient Battle Protocols

Roman Legion discipline applied to modern performance. Cold exposure, structured fasting, zone 2, and the stoic mindset behind elite endurance.

AI After 50
AI ADVANTAGE$9.99

AI AFTER 50

AI Advantage Series

How to use AI to optimize your health, training, finances, and productivity in the second half of life. The tools the next generation already uses.

The Spartan Protocol
ANCIENT BATTLE$9.99

THE SPARTAN PROTOCOL

Ancient Battle Protocols

The discipline system for men — train and endure like a Spartan warrior. The Agoge, the Phalanx Body, the Krypteia hormesis protocols, and the system that holds.

The Functional Fitness Protocol
ATHLETE$9.99

THE FUNCTIONAL FITNESS PROTOCOL

Athlete Series

Why Hyrox and CrossFit beat endurance racing after 50. The science-backed case for redirecting your training toward grip strength, power output, and the numbers that predict the next twenty years.

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