THE PLATFORM

ABOUT WILL POWER
PROTOCOLS

A longevity and performance optimization platform built for masters athletes, health-focused adults over 40, and anyone serious about optimizing their next decade — not just surviving it.

THE MISSION

Most health and fitness content is built for people in their 20s and 30s. Will Power Protocols exists for a different audience — experienced athletes and adults who have the discipline and the data, but need frameworks built around their actual physiology.

The goal is simple: help you add high-quality years — not just years — by combining the science of longevity with the discipline of endurance athletics.

THE AUTHOR

MARINE VETERAN

and lifelong competitive athlete

300+ RACES

across seven disciplines

4× IRONMAN

finisher

USAT NATIONALS

qualifier, Clydesdale division

Will Power is the founder of Will Power Protocols, an independent health, performance, and longevity publishing platform built around a simple idea: people make better decisions when they understand the science behind them.

A Marine veteran and lifelong competitive athlete, Will has completed more than 300 races and athletic events across triathlon, road races, cross-country, track and field, Tough Mudder, CrossFit, and Orangetheory competition. He is a four-time Ironman finisher and qualified for the USA Triathlon National Championships as a Clydesdale athlete. Those decades of training and competition helped fuel a lasting fascination with human performance, health, discipline, longevity, and what allows people to remain strong and capable as they age.

A longtime technology professional, Will brings the same analytical mindset to his writing. That combination of science, athletics, and curiosity eventually became Will Power Protocols and a growing collection of books examining strength, nutrition, longevity, biomarkers, metabolic health, exercise, and performance after 50.

Will approaches each book as a research and writing project. Claims are sourced to the primary literature and cited in place, with particular attention to what the underlying studies actually measured — and where the evidence is thin, mixed, or absent, the book says so. His goal is not to replace physicians or other qualified healthcare professionals, but to make complex research understandable, practical, and useful to readers who want to take a more informed role in their own health.

Will is not a physician, dietitian, researcher, healthcare provider, lawyer, or financial advisor, and his books are written for educational and informational purposes rather than as individualized medical, financial, or legal advice.

SEE THE BOOKS →

01

BIOMARKER-DRIVEN

Everything starts with data. Blood panels, VO2 max, body composition, HRV — numbers don't lie. The Will Power Score turns 50 biomarkers and performance metrics into a single actionable score and biological age.

02

SCIENCE-REFERENCED

Every supplement recommendation links to peer-reviewed research. No proprietary blends, no underdosed formulas, no anecdote passed off as evidence. PMID citations are on every product.

03

THIRD-PARTY TESTED ONLY

NSF Certified for Sport, Informed Sport, or independently third-party tested. If a supplement hasn't been tested for label accuracy and banned substances, it doesn't appear here.

04

BUILT FOR MASTERS ATHLETES

The longevity and performance research is clear: what works at 25 doesn't fully apply at 50+. The protocols here are built around the physiology of experienced athletes and health-focused adults over 40.

WHAT THIS PLATFORM IS

  • A longevity and performance optimization platform
  • Science-backed supplement guidance with peer-reviewed citations
  • Health assessment tools — including the Will Power Score (50-factor biomarker assessment)
  • Personalized protocol generation for goals, events, and health conditions
  • Curated affiliate product recommendations — NSF or Informed Sport only
  • Educational content on healthspan, performance, and optimization

WHAT IT IS NOT

  • Medical advice — we are not doctors and nothing here replaces your physician
  • A supplement brand — we don't manufacture or sell products directly
  • A one-size-fits-all program — everything is personalized to your data and goals
  • Affiliated with any supplement company — recommendations are independent

AFFILIATE DISCLOSURE

Will Power Protocols participates in the Amazon Associates program and other affiliate programs. Product links on the supplements and shop pages are affiliate links — we earn a small commission at no extra cost to you. Affiliate relationships have no influence on which products are recommended. Only products that meet the quality standards (NSF, Informed Sport, or third-party tested; properly dosed; research-backed) are included, regardless of whether they have an affiliate program.

FULL AFFILIATE DISCLOSURE →

MEDICAL DISCLAIMER

The content on this platform is for educational and informational purposes only. It is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition or before starting any supplement, training, or nutrition program. Never disregard professional medical advice or delay in seeking it because of something you have read here.